Play! is the theme of World Chocolate Masters 24/25, which invites chefs from around the world to play with ingredients, flavors, and textures to create a wonderful sensory experience that sparks fun and positivity. But it goes even further. With Play!, the prestigious championship, dedicated to chocolate and organized by Cacao Barry, also challenges contestants to use fresh and less processed nutrients that enhance mental and physical well-being.

Those interested can now submit their application at worldchocolatemasters.com/apply, which will be reviewed and evaluated by a jury of experts. The national and regional selections will take place throughout 2024, from January to December. The winner of each qualifying round will represent their country in the world final, scheduled for autumn 2025. As usual, before the final, all candidates will attend a two-day training camp where they will have a total-immersion creative experience.

During the selections, each applicant will have to carry out five tests. To start, a three-minute oral and visual presentation on their interpretation of the theme, the source of inspiration, the choice of ingredients and why their creations are unique. The second task will be to create an amazing and playful chocolate delight to share with six friends or family members around a table, after dinner, and that can be shared on Instagram or Tik Tok. Next, a fun and exciting bonbon that changes the rules of the game, made with any technique, with a minimum of two different textures, totally natural and that represents joy in its purest form. The fourth test; an artistic chocolate playbox designed to be placed in the establishment and that serves to explain the history of the previously made bonbon. Finally, fresh pastry with two mandatory ingredients (chocolate and a local product) and a minimum of three textures.