Ecology has been trending for some years now and has become an everyday thing for consumers. What’s more, it is one of the segments that has not been harmed by the coronavirus. According to GfK data, the demand for organic ingredients grew more than the rest of food products during the first three months of the pandemic. Within this range, the star is snacks, highly demanded by all those who have little time to eat and are looking for a healthy alternative. It’s undoubtedly a global market on the rise that is expected to reach $ 23.7 billion in 2025, according to a report published by KBV Research.

ISM, a world benchmark fair for the confectionery and snacks industry, will reflect this trend in its next edition, which will take place from January 31 to February 3, 2021 in Cologne (Germany) and which today maintains a good enrollment rate. In 2017, the Fair had 282 exhibitors who presented organic food, in 2018 it had 362 (25% of the total), and in 2020 it reached 425. Looking ahead to 2021, the prospects are good, for now 175 companies that will present ecological products have already confirmed their participation. The offer in this field will be extensive and varied. Users will be able to find everything from chocolate and jams to vegetable chips, cakes, and cookies. Furthermore, in Hall 5.2 novelties in the field of trendy and natural snacks will be found in hall 5.2.