Sigep extends its international reach and broadens its horizons in its next edition towards the universe of pizza, an industry that has a global value of more than 153 billion dollars according to data from Verified Markets Reports.

The event, organized by Italian Exhibition Group (IEG), will be held at the Rimini Expo Center (Italy) from January 18 to 22, 2025. In addition to Italian ice creams, which will continue to be the protagonists of the exhibition, the best foodservice technologies and premium ingredients for the world of pastry, bakery, and coffee, spanning an increasingly broad community. In addition, a large space will be dedicated to pizza.

In 2023, the fair attracted visitors from 160 countries, 1,200 exhibiting brands from 35 countries and more than 500 buyers from 84 countries, generating more than 5,200 business meetings. Sigep is working to change its image by 2025. To start with, it has been renamed Sigep World – The World Expo for Foodservice Excellence. The reference to World underlines the global reach of the event, recently supported by two new satellite fairs in markets with great potential such as southern China and the Singapore area. Likewise, the exhibition area will be expanded with two new pavilions in the eastern area that will provide up to 140,000 m2 more. And once again, international competitions will be one of the activities that will arouse the most interest among attendees.

Last January, IEG, in collaboration with ITA-Italian Trade Agency, brought a wave of foreign interest from Europe, the Balkans area, Africa, North America, Central South America, Asia, and Southeast Asia to Rimini. And the commitment for the 2025 edition will be doubled with a European road show scheduled for autumn, thanks also to the collaboration of the group’s regional advisors.