In a sector such as catering that is constantly evolving, an exclusive study by Sirha Food reveals that more than 90% of restaurateurs have observed a change in the expectations of their customers in the last five years. Among the emerging priorities are the origin of the products (75%), the price (73%), and the quality of the service (56%). Against this background, Sirha Lyon, which will take place from 23 to 27 January, will offer a varied programme, with different thematic areas, in an area measuring ​​140,000 m2.

Are you a pastry chef or baker? These are the activities you can’t miss:

1.- Sirha Innovations: The Food of Tomorrow

A showcase of emerging trends and disruptive technologies that are transforming the restaurant industry.

In this space you can learn about the projects awarded at the Sirha Innovation Awards, as well as the innovative ideas and initiatives of up to 60 startups, ranging from plant-based alternatives to solutions to limit the use of plastic.

2. Coupe de Monde de la Pâtisserie: the most important international competition in artisan pastry

After a cycle of national and continental qualifiers, 18 teams will compete in the grand finale around the theme of ‘national heritage’.

One of the great novelties of this edition is the Chocolate Show competition. What does it consist of? Presenting 26 creations with Valrhona chocolate in a street-food style, prepared in their box and finished on stage inside a food truck in front of the members of the jury.

3. Sirha Bake: The Art of Baking

In this area, the importance of fermentation and dough will be highlighted through expert master classes on topics such as nutrition and the development of the Repectus Panis method, bakery catering (snacking), or travel brioches.

Sirha Bake will also host the French Bakery Cup, in which 12 regional teams will participate; and the European Sugar Art Championship, where participants will test gravity and originality by working with a single ingredient: sugar.