According to different sources of French media, Ladurée needs share capital and is looking for a new shareholder.

La Maison, owned by the Holder family since 1993, has spent months thinking about establishing strategic alliances with one or more partners who know the French art of living. In this way, David Holder wants to accelerate the development of the brand internationally, strengthen its presence in Paris, and open in the provinces.

The coronavirus has prompted this decision, as its turnover fell considerably last year.